In the world of spirits, there is one publication that stands above the rest when it comes to industry rankings and trends - Drinks International.
Their annual "Drinks International Brands Report", highly anticipated for its authoritative insights and comprehensive analysis, showcases the Best Selling and Top Trending brands in the market, eagerly awaited by brands, bartenders, and enthusiasts alike.
Being featured in this report is a coveted achievement for any brand, as it not only brings recognition but also drives interest and sales.
Established in 1967, the magazine has been at the forefront of providing valuable insights, trends, and news to professionals in the field. Its in-depth coverage of the latest developments, industry innovations, and interviews with key figures has established it as a trusted source of information.
It's fascinating to see how this Report has evolved and gained prominence. Each year, the magazine compiles extensive data from various sources, including sales figures, bartender surveys, and consumer trends. The meticulous process ensures that the report accurately represents the pulse of the industry and provides industry players with a comprehensive perspective.
Bars from around the world participated in the survey, with this year's 100 participating bars representing 38 different countries. The panel changes annually to mirror the present landscape of the industry's most impactful bar scenes.
What's in the Report?
The report categorizes different kinds of spirits by brand and highlights the Best Selling and Top Trending options. However, one category that carries immense weight is the "Bartenders' Choice".
Bartenders are renowned for their expertise and knowledge of spirits, so having their endorsement can significantly impact a brand's reputation and sales. As bartenders knows what is needed to craft the best cocktail, being recognized as a Bartenders' Choice brand is an achievement that showcases the quality, craftsmanship, and desirability of a product.
What Spirit Brand is the Best in 2024?
The recently published Drinks International Report for 2024 has set the industry abuzz with excitement. As usual, many whiskeys, vodkas, gins and other liquors brands were vying for a spot on this prestigious list.
One notable establishment for us at Speak Easy BKK to celebrate, as we proudly feature a significant number of brands that have made it onto this year's report. Our customers can easily get these brands delivered at home all around Thailand.
Among the highly ranked brands, four stand out as true powerhouses: Fever-Tree, Cocchi Vermouth, Michter's Whiskey, and Flor de Caña.
Fever-Tree, a name synonymous with premium mixers, has once again asserted its dominance in the Top Trending and Best Selling categories. This year marks an incredible milestone for Fever-Tree, as they celebrate 10 years of consecutively being number 1 in Drinks International lists. Their commitment to quality and innovation has solidified their position as a leader in the market.
No wonder it's the first choice mixer in Thailand Cocktail bars!
Cocchi Vermouth, already known to Drinks International for its exceptional quality, has also made a significant breakthrough in the 2024 report. It not only secured the 1st spot in both rankings (Best Selling and Top Trending) but also became the first-ever vermouth to achieve such distinction. This achievement not only highlights the excellence and the historical experience of Cocchi Vermouth but also represents a momentous occasion for the vermouth category as a whole.
Another brand that made waves in the Drinks International Report is Michter's Whiskey. Not only did Michter's secure the 1st Top Trending and the 3rd Best Selling positions, but it also claimed the coveted title of "Bartenders' Choice." This accomplishment is no small feat, given the intense competition in the spirits industry. Over the years, Michter's has consistently featured in the "Bartenders Choice" category, consistently pushing the boundaries of excellence. Dethroning Tanqueray, which was traditionally the winner, speaks volumes about Michter's dedication, commitment to quality, but most of all, popularity.
Last but not least, Flor de Caña, a veteran in the industry, continues to maintain its presence among the Best Selling and Top Trending brands (6th and 5ft positions).
We closely observed Flor de Caña's activities in the prestigious "Flor de Caña Sustainable Cocktail Challenge," witnessing our esteemed local bartender, Ms. Julie Nguyen, claim the Championship.
The brand's unwavering commitment to sustainability and artisanal craftsmanship is reflected not only in their competition success but also in the consistent excellence of their rum, earning them a constant presence among the top 10 in the Drinks International Report rankings.
Speak Easy BKK, proud to offer a wide range of brands included in the report, extends its warmest congratulations to these exceptional brands.
The Drinks International Report holds a special place in the hearts of industry professionals. It serves as a compass, guiding brands, bartenders, and enthusiasts towards the latest trends and best-performing spirits.
The recognition bestowed upon Fever-Tree, Cocchi Vermouth, Michter's Whiskey, and Flor de Caña (among many others listed here below) in the 2024 Drinks International Report is a testament to their mastery and dedication to their craft.
Click on the brand links to find out more and to view our available items for delivery.
|Flor de Caña
|The Boatyard Distillery
|The Boatyard Distillery
|The Boatyard Distillery
|The Bitter Truth
As the spirit industry continues to evolve, we eagerly await future editions of the report to uncover new trends and exceptional brands.